More calls.
Clear proof.
Google Ads, Meta Ads, SEO and fast websites for home-service businesses in the US, Canada, the UK, Australia and New Zealand. We fix your tracking first, so you can see which ads and searches bring in real calls and jobs.
Our founders are rated 4.9 from 150+ client reviews onFiverr
What we find on most home-service websites
Since June 2026 we have checked 256 home-service websites that run Google Ads. 65% did not track phone calls, 34% ran the same tracking tag twice, which can count one lead twice, and 14% counted a click or page view as a lead.
Calls not counted
Phone calls from ads are not tracked, so Google cannot tell which ads bring in jobs.
Forms counted twice
One form fill is recorded as two or three leads, so the numbers look better than they are.
One number for everything
The same phone number is on every ad and page, so nobody knows which channel made the phone ring.
Slow pages on phones
Pages take several seconds to load on a phone, and visitors leave before they call.
Free tracking + speed check
Is your ad tracking telling the truth?
We check how your ads and website count calls and form fills, how fast your pages load on phones, and your Google Business Profile basics. Then we send you a short, plain-English report. No cost, no obligation.
- Google Ads conversion tracking and enhanced conversions
- Meta Pixel and Conversions API events
- Website forms, calls and checkout tracked in GA4
- Page speed on phones and Google Business Profile basics
What we do
Five services, each run by a founder who has done it for clients for years. Most clients start with tracking, then add ads or SEO.
Google Ads & conversion tracking
Google Ads run by a founder, with every call and form counted.
- Google Ads setup and management
- Conversion tracking for calls and forms
- Google Tag Manager and GA4 setup
- Enhanced conversions
- Monthly report: calls, forms and cost per lead
SEO & local SEO
Get found on Google, Google Maps and AI answers in the areas you serve.
- Google Business Profile optimization
- On-page SEO for service and area pages
- Local citations and reviews plan
- Visibility in AI answers (ChatGPT, Gemini, Google AI Overviews)
- Monthly ranking and traffic report
Websites, landing pages & page speed
Fast websites and landing pages built to turn visitors into calls.
- Small business websites on WordPress
- Landing pages for ads
- Page speed and Core Web Vitals fixes
- Click-to-call and form tracking built in
- Care and support plans
Meta Ads & Conversions API
Facebook and Instagram ads, with tracking Meta can trust.
- Facebook and Instagram ad campaigns
- Meta Pixel setup and checks
- Conversions API (server-side events)
- Audiences and retargeting
- Monthly report
E-commerce ads & tracking
Google Shopping and Meta ads for Shopify and WooCommerce stores, with every sale counted.
- Google Shopping and Performance Max campaigns
- Facebook and Instagram catalog and retargeting ads
- Purchase tracking in GA4, Google Ads and Meta
- Server-side tracking and Meta Conversions API
- Merchant Center product feed checks
Built for home-service businesses
Roofers, plumbers, HVAC and garage door companies each have their own customers and busy seasons. Here’s how we apply our work to yours.
Roofing
Roofers competing for storm and replacement jobs in a crowded local market.
- Google Ads with call and form tracking
- SEO for roofing and service-area pages
- Google Business Profile and reviews
Plumbing
Plumbers who need emergency calls, not just clicks.
- Google Ads for emergency and service searches
- Call tracking by channel
- Local SEO and Google Business Profile
HVAC
Heating and cooling companies with seasonal peaks.
- Seasonal Google Ads and Meta campaigns
- Call and form tracking
- SEO for repair, install and area pages
Garage door
Garage door repair and install companies in local markets.
- Google Ads for repair and install searches
- Call tracking and fast mobile pages
- Google Business Profile and reviews
Tradies (AU & NZ)
Aussie and Kiwi tradies who want more jobs from Google and a website that works.
- A fast website built for tradies
- Google Business Profile and local SEO
- Google Ads with call tracking
The people behind the work
Three founders, one team. The person you talk to is the person doing the work. Burhan runs Google Ads, tracking and e-commerce. Badar runs Meta ads, SEO and e-commerce. Shahab builds websites and landing pages and makes them fast.
Co-founder & Chief Executive Officer
Burhan Abdul Basit
Burhan leads Google Ads and conversion tracking at Xmerge Solutions. For five years he has set up ads, Google Tag Manager and call and form tracking for small businesses, and since 2022 he has worked on SEO with Badar. He answers every new enquiry himself.
- Google Ads
- Conversion tracking
- SEO
Co-founder & Chief Technology Officer
Shahab Imtiaz
Shahab leads engineering at Xmerge Solutions. A full-stack developer across web and mobile, he designs the architecture behind every build — from Laravel and Node.js back ends to React, Next.js and React Native front ends.
- Web & mobile architecture
- Laravel & Node.js
- React & Next.js
- React Native
Co-founder & Chief Operating Officer
Badar Imran
Badar runs delivery and operations, keeping projects on scope, on time and clearly communicated. With more than six years in WordPress development, SEO and Meta advertising, he makes sure launches are built to perform.
- Project delivery
- WordPress
- SEO
- Meta Ads
Remote by design.
Close by default.
We work with home-service businesses in the US, Canada, the UK, Australia and New Zealand. Distance shouldn’t mean less clarity — here’s how we make sure it doesn’t.
Your hours, not ours
We plan our day around US, UK and Australian business hours, so calls and reviews happen in your working day.
You own your accounts
Your Google Ads, Meta, Analytics and website accounts stay in your name. We work inside them with the access you give us, and you can remove it at any time.
You always know where things stand
A plain-English report every month — calls, forms and cost per lead — and a named founder who answers your messages.
Security and privacy built in
Only the access we need, privacy-aware tracking (GDPR and CCPA) and a documented handover of every login.
How we work
A clear process, so you always know what happens next and what you’re paying for.
01
Free check
We look at your website, tracking and page speed from the outside and send you a short written report, free.
02
Plan
Scope, priorities and price are agreed in writing before any work starts.
03
Fix the basics
We fix call and form tracking and the biggest speed problems first, so every number after this is real.
04
Grow and improve
We run and improve your ads, SEO or website, with a monthly report and a call whenever you need one.
Ways to work with us
Start with what you need now. Every price is agreed in writing before work starts, and you can add or drop services as you grow.
One-time fix
Best for tracking fixes, speed fixes, a new website or a landing page.
- Written scope, timeline and fixed price
- Every change tested before handover
- Handover, with a short note on what changed and why
Monthly management
Best for Google Ads, Meta Ads or SEO that needs steady work every month.
- A founder working on your account every month
- A monthly call to review results and next steps
- Monthly report: calls, forms and cost per lead
Full growth package
Best for businesses that want ads, SEO and website handled together.
- Google Ads, Meta Ads, SEO and website under one team
- One plan and one report across every channel
- Add or drop services as you grow
Questions owners ask
Short answers to what home-service owners ask us first.
What does the free check include?
We look at your website from the outside: whether calls and form fills are counted in Google Ads and Analytics, how fast your pages load on phones, and your Google Business Profile basics. You get a short written report in plain English. It is free, with no obligation.
Who do you work with?
Small and mid-size home-service businesses, such as roofing, plumbing, HVAC and garage door companies, in the US, Canada, the UK, Australia and New Zealand.
Who will I actually work with?
One of the three founders: Burhan for Google Ads and tracking, Badar for Meta Ads and SEO, or Shahab for websites. There are no account managers in between.
How do you charge?
One-time fixes have a fixed price agreed before any work starts. Ongoing work, like ads management or SEO, is a monthly fee. Every price is agreed in writing first.
Do you help with SEO and showing up in AI answers?
Yes. Our SEO work covers your Google Business Profile, your website pages and content, and making sure Google and AI assistants like ChatGPT understand what you do and where you work.